In recent years, the world of iGaming has exploded, reaching a total worth of £31.23 billion by the end of 2016 and expected to reach £57.73 billion by 2022. The world of online gambling is hugely competitive, especially within online casinos, poker, and bingo. Online gambling sites typically have lower credibility than other websites, which makes most marketing efforts a challenge.
However, like with other industries, link-building is an effective technique to improve your position on Google and other search engines. Utilising tried and tested methods and industry best practices, we will help raise your profile and boost your long-term rankings.
Unless you have a robust marketing plan to establish your business in the gambling sector, rising above your competitors can be a challenge. Trust is essential for users of your website and search engines alike. The content you produce must be so rich, that the fact that it is linking to iGaming sites doesn’t matter. By building a good backlink profile and improving your rankings in SERPs, you'll increase opportunities to attract customers.
How Our iGaming Service Works
Successful link building is about adding so much value to a story, that publishers simply cannot fail to link to your website when covering it. We don't just build links for fun. We devise a sustainable plan. Our comprehensive link-building process is an effective way to improve your site's trust and authority.
Here is our process, broken down:
We'll audit your website
Our process begins with an audit of your website to ensure it is fully optimized and facilitates each stage of the customer journey. We'll also analyse on and off-page SEO and give you a greater understanding of what is working on your site and what isn't.
We'll do all of the manual outreach and guest blogging
A huge key to success is making sure you’re contacting the right influencers for who you want to target, and this becomes even more of a challenge when working globally in over 60 languages. Our team has built long-lasting relationships with influencers and webmasters to ensure credible, native content placement. This style of gambling link-building can successfully boost your domain authority, which in turn improves your trust and credibility.
We'll create bespoke content
“Content is king!” As Google changes its ever-transient algorithms, it’s become even more crucial that focus turns to increasing the quality of backlinks, instead of driving quantity. As part of the guest-blogging process, we will create informative and engaging content specific to your business needs. Each piece is checked against our quality standards and is crafted to suit the host website.
We'll provide the reporting
Throughout this process, we ensure each aspect exceeds your expectations. Once the content is placed, we'll provide a comprehensive set of reporting that you can share with all relevant stakeholders, measured against your objectives.
Ready to transform your business with high quality backlinks and significant traffic growth? Fill in the form below for a free, no-obligation consultation of your objectives.
Give us a call or drop by anytime, we endeavour to answer all enquiries within 24 hours on business days. We will be happy to answer your questions.